Biography
Adina Letiția Negrușa, currently professor at the Faculty of Business, Babeș – Bolyai University, Cluj Napoca, since October 2017, started her academic career after completing a bachelor's degree program in Management at the same university. Starting as assistant professor at UTCN (1997-2002), she improved the necessary skills for an academic career. Thus, she continued with doctoral studies at the West University of Timisoara, Faculty of Economic Sciences, 1997-2003, obtaining PhD in Management, Magna Laude, in 2004. In the same year she joined Babeș-Bolyai University, as associate professor at the Faculty of Business, focusing on general management, hotel management and SME courses.
Adina obtained her Habilitation qualification in Management from IOSUD Academy of Economic Studies Bucharest in 2008. Throughout her career, she has been involved in both national and international research projects and educational projects. She is the director of the CeCATO Research Center in Entrepreneurship and Tourism,
Consultation hours
▣ Monday → 13:00-14:00
▣ Room 206 (2nd floor)
Disciplines taught
◈ Management of Hospitality Services │ Bachelor – Business Administration in Hospitality Services (Romanian and English line)
◈ Intercultural behaviour in Hospitality Industry │ Bachelor – Business Administration in Hospitality Services (Romanian and English line)
◈ Intercultural management │ Bachelor – Business Administration (Romanian and English line)
◈ Hotel management │ Master – Hotel Management (Romanian line)
◈ Catering and restaurant technology │ Master – Hotel Management (Romanian line)
◈ Lodging operations and business strategies │ Master – Business Administration in International Hospitality and Tourism (English line)
◈ Service quality management │ Master – Hotel Management (Romanian line) and Business Administration in International Hospitality and Tourism (English line)
◈ Reports and analysis for decision process │ Master – Hotel Management (Romanian line) and Business Administration in International Hospitality and Tourism (English line)
Areas of scientific interest
- Hospitality and hotel management
- Sustainability and sustainable business models
- Cultural and event tourism
- Gastronomic tourism
- Entrepreneurship in hospitality and students entrepreneurship orientation
Scientific publications
◈ Negruşa, A. L., Toader, V., Sofică, A., Tutunea, M. F., & Rus, R. V. (2015). Exploring gamification techniques and applications for sustainable tourism. Sustainability, 7(8), 11160-11189.https://doi.org/10.3390/su70811160
◈ Negruşa, A.L.; Toader, V.; Rus, R.V.; Cosma, S.A. Study of Perceptions on Cultural Events’ Sustainability. Sustainability 2016, 8, 1269. https://doi.org/10.3390/su8121269
◈ Pop, C., Cosma, S., Negrusa, A., Ionescu, C., Marinescu, N., 2007, Romania as a Tourist Destination and the Romanian Hotel Industry, Cambridge Scholars Publishing
◈ Negruşa, A. L., Toader, V., & Rus, V. R. (2017). Innovation in product/service development and delivery, 1st Edition. Routledge, https://doi.org/10.4324/ 9781315445526-35
Partnerships with the business environment
⦁ TIFF Cluj-Napoca Association - 2014-2019 and 2023-2024 - collaboration in order to carry out the TIFF Festival Impact Study each year.
⦁ Cluj IT Association - 2020-2021 - collaboration within the project: Elaboration of Smart City Strategy of Alba Iulia – Smart Tourism Strategy.
⦁ AREI Bucharest Association - 2021-2022 - collaboration within the project: Study on the social impact of increasing the threshold for applying the reduced VAT rate 5% for housing.
International experience
⦁ Organizer international conference: Modern Trends in Business, Hospitality and Tourism, and editor of the conference proceeding https://tbs.ubbcluj.ro/conference/editions.html
⦁ Coordinator educational project: Hospitality Networking editions 2022, 2023
⦁ Organizer International BIP Rural Sustainable Tourism in Transylvania, Faculty of Business, April 2023
⦁ Coordinator International BIP Event Management Autumn School "How to Plan an Interactive Festival Experience", Faculty of Business November 2023