Anghel Tudorel COZMA – Faculty of Business

Biography

Anghel is an Assistant Lecturer at the Faculty of Business within Babeș-Bolyai University, where he teaches courses in the field of marketing, such as Digital Marketing, Principles of Marketing, and Marketing Research. He completed both his Bachelor’s and Master’s degrees in Business Administration at the same faculty, and in 2023 he earned his Ph.D. in Marketing from the Doctoral School of Communication, Public Relations, and Advertising.

His research activity focuses on the trends and motivations influencing consumer purchasing decisions and the adoption of emerging technologies in the automotive and banking sectors. In addition to his academic work, he has over 18 years of experience in management, sales, and automotive financing, currently holding the position of Regional Director at Porsche Finance Group Romania.

Consultation hours

Disciplines taught

◈ Principles of Marketing │ Bachelor – Business Administration and Business Administration in Hospitality Services (Romanian and English line)

◈ Marketing Research │ Bachelor – Business Administration and Business Administration in Hospitality Services (Romanian and English line)

◈ Digital Marketing │ Bachelor – Business Administration and Business Administration in Hospitality Services (Romanian and English line)

◈ Leisure and Recreation │ Bachelor – Business Administration in Hospitality Services (Romanian and English line)

Areas of scientific interest

Digital marketing;
Consumer behavior and purchasing decisions;
Adoption of emerging technologies in the automotive sector;
Services marketing;
Customer loyalty;
Applied marketing research;
Sustainability and innovation in marketing.

Scientific publications

◈ Cozma A.T., Cosma S. A., „Cum să ne poziționăm pe piață? Strategii practice și eficiente pentru piața de Pet Food din România.”. Editura Presa Universitară Clujeană, Cluj-Napoca, 2024. (ISBN 978-606-37-2182-32024).

◈ Cozma, A.T., Cosma, S.A., Văleanu, M. (2022). An Examination of the Pet Food Buying Behavior Before and During the COVID-19 Pandemic. In: Fotea, S.L., Fotea, I.Ş., Văduva, S. (eds) PostPandemic Realities and Growth in Eastern Europe. GSMAC 2022. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-09421-7_10

◈ Cozma, A.T., Cosma, S.A., Văleanu, M. (2022). Workplace influence on purchase behavior of pet food products in the pandemic period. Studia Universitatis Babes-Bolyai, Negotia, 67(2), pag. 71-90. DOI:10.24193/subbnegotia.2022.2.04

◈ Cozma, A.T., Cosma, S.A., Văleanu, M. (2022). Analysis of online versus offline buying behavior of pet owners during the Covid-19 pandemic, Ecoforum, vol.11, 3(29). http://www.ecoforumjournal.ro/index.php/eco/article/view/1407/834

Partnerships with the business environment

⦁ Porsche Finance Group Romania – coordinating financial partnerships and strategic collaborations with automotive dealers (Volkswagen, Audi, Škoda, SEAT, CUPRA, and MAN).
⦁ Dealers within the Porsche Romania network – implementing and optimizing financing and insurance products across the commercial network.
⦁ Local and national companies in the automotive and financial services sectors – developing joint projects focused on digitalization, sales processes, and financial marketing.
⦁ Academic and entrepreneurial collaborations – engaging in training sessions, case study development, and applied educational partnerships for students of the Faculty of Business.