Biography
Cristina Fleșeriu has graduated the Faculty of Economics and Business Administration of Babeș-Bolyai University, majoring in International Economic Relations taught in German, being the valedictorian of the 2008 class. In the academic year 2007/2008, she participated in the Rehau Romania competition where she won the grand prize. She then followed the master's studies of the Business Administration specialization at the Faculty of Business, Babeș-Bolyai University in Cluj-Napoca. In 2013, she obtained a doctorate in Marketing at the West University of Timișoara.
Her research interests are related to marketing topics. She is the author of a book, several book chapters and more than 50 scientific papers, published in prestigious scientific journals in the country and abroad. She also participated in more than 30 international and national scientific conferences, presenting her research work.
Consultation hours
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Disciplines taught
◈ Marketing and management simulations │ Bachelor – Business Administration and Business Administration in Hospitality Services (Romanian and English line)
◈ Researching and developing new products │ Bachelor – Business Administration (English line)
◈ Customer relationship management │ Bachelor – Business Administration and Business Administration in Hospitality Services (Romanian and English line)
◈ Hospitality and tourism sales management │ Master – Business Administration in Hospitality and International Tourism (English line)
◈ Selling techniques in the hotel industry │ Master – Hotel Management (Romanian line)
◈ Sales Management │ Master – Business Administration (Romanian line)
◈ Urban tourism │ Master – Hotel Management (Romanian line) and Business Administration in Hospitality and International Tourism (English line)
Areas of scientific interest
- Consumer behavior
- Hospitality and tourism marketing
- Customer relationship management
- Sales management
Scientific publications
◈ Fleșeriu, C.; Cosma, S.A.; Bocăneț, V. (2020), Values and Planned Behaviour of the Romanian Organic Food Consumer, Sustainability, Volume 12, Issue 5, https://doi.org/10.3390/su12051722, WOS: 000522470900022
◈ Savin, G. D., Fleșeriu, C., Batrancea, L. (2022), Eye tracking and tourism research: A systematic literature review, Journal of Vacation Marketing, Volume 28, Issue 3, https://doi.org/10.1177%2F13567667211053387, WOS:000720376300001
◈ Cosma, S., Bota, M., Fleșeriu, C., Morgovan, C., Văleanu, M., Cosma, D., (2020) Measuring Patients’ Perception and Satisfaction with the Romanian Healthcare System, Sustainability, Volume 12, Issue 4, https://doi.org/10.3390/su12041612, WOS: 000522460200330
◈ Cosma S., Paun D., Bota M., Fleșeriu C., (2014) Innovation – a useful tool in the rural tourism in Romania, Procedia – Social and Behavioral Sciences, Volume 148, https://doi.org/10.1016/j.sbspro.2014.07.073
Partnerships with the business environment
⦁ Consultant in the field of Turnaround-Management (Cologne - 2007)
⦁ Assistant manager in the Insurance industry (Cluj-Napoca - 2008-2014)
International experience
⦁ Cooperation Erasmus Project "Innovating Business Education for Responsible Global Minds (IBE-ReGloMi)" - 2022-2025
⦁ International Days (FH Campus 02 Graz) - 2018-2024