Biography
Bota Marius is a associate professor at the Faculty of Business, Babeș-Bolyai University, Cluj-Napoca. He is a graduate of the Faculty of Business, Babeş-Bolyai University. He has a PHD in management din 2010. One of the major subjects researched during his doctoral studies was the improvement of the process of developing new products.
Bota Marius published as author or co-author 6 specialized books, over 40 scientific works, 3 chapters in collective volumes and participated in over 20 national and international conferences. He coordinated 2 scientific volumes.
He was a member of the teams of several research grants and a research project with the business environment. He is a founding member of CECATO.
In the period 2000-2023 he held the position of director of studies ID-IFR. He is currently the head of the Hospitality Services Department.
Consultation hours
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Disciplines taught
◈ Marketing research │ Bachelor – Business Administration and Business Administration in Hospitality Services (Romanian and English line)
◈ Research and development of new products │ Bachelor – Business Administration (Romanian line)
◈ Recreation and leisure │ Bachelor – Business Administration in Hospitality Services (Romanian and English line)
◈ Event management │ Master – Hotel Management and Business Administration in International Hospitality and Tourism (Romanian and English line)
◈ Advanced research and analysis in hospitality and tourism │ Master – Business Administration in International Hospitality and Tourism (English line)
◈ Entrepreneurship, innovation and development of new tourism products │ Master – Business Administration in International Hospitality and Tourism (English line)
Areas of scientific interest
- Marketing
- Interdisciplinary Studies
- Tourism and Hospitality
- Business
Scientific publications
◈ Cosma Smaranda-Adina, Fleseriu Cristina, Bota Marius, Hotel chain’s strategic options to penetrate the Romanian market, AMFITEATRU ECONOMIC, Vol. XVI, Special No. 8, November, 2014, pp. 1352-1365, ISSN: 1582-9146, WOS:000344543900024
◈ Cosma Smaranda-Adina, Bota Marius, Fleşeriu Cristina, Negrusa Adina-Letitia, Toader Valentin, Rus Rozalia-Veronica, Some Considerations Regarding Motivations and Overall Perceptions on Film Festivals, AMFITEATRU ECONOMIC, Vol. XI, Special No. 10, 2016, pp. 929-943, ISSN: 1582-9146, WOS:000388624700015
◈ Cosma Smaranda-Adina, Zerva Konstantina, Bota Marius, Fleşeriu Cristina, A Study On the Romanians’ Profile Among Leisure Activities, AMFITEATRU ECONOMIC, Vol. XX, Special No. 12, 2018, pp. 920-934, ISSN: 1582-9146, WOS:000448604700007
◈ Cosma S., Bota M., Fleşeriu C., Morgovan C., Văleanu M., Cosma D., Measuring Patients’ Perception and Satisfaction with the Romanian Healthcare System, Sustainability 2020, 12(4), 1612; https://doi.org/10.3390/su12041612, WOS:000522460200330
Partnerships with the business environment
⦁ Member (marketing advisor) in the research team of project no. 51/11.06.2007 contractor SC Schuller Eh Klar SRL. Topic: "Market study regarding the perception of store salespeople towards the merchandise, its quality and the company's brand"
International experience
⦁ Collaboration with Fachhochschule Dortmund, University of Applied Sciences and Arts within the Managing Cross Border Projects project (2019-2020)