Biography
Smaranda Adina Cosma is a full professor of Marketing. She is an undergraduate in Marketing of the Faculty of Economics, BBU Cluj-Napoca, graduated 1/100 graduates of the 1999 class. She graduated with a Master of science in Marketing and management policies and strategies within the same faculty. She holds a PhD in Marketing since 2004. She has benefited from research and teaching internships at universities in Europe and the USA. She was visiting professor at HTW Chur, Switzerland. Since 2015, she has been PhD supervisor in Marketing, within the Ph.D. School Communication, Public Relations and Advertising. The competence in scientific research is supported by 13 books and over 100 scientific papers. She led and participated in 23 national and international research grants and projects. Smaranda Adina Cosma is a member of the Editorial Board of several IDB indexed journals and committee chair at the MTBHT International Conference. She is the coordinator of the BA in Business Administration in Hospitality Services.
Consultation hours
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Disciplines taught
◈ Principles of Marketing │ Bachelor – Business Administration and Business Administration in Hospitality Services (Romanian and English line)
◈ Destination Marketing │ Bachelor – Business Administration in Hospitality Services (English line)
◈ Marketing Strategies │ Master – Business Administration (Romanian line)
◈ Hotel Marketing │ Master – Hotel Management (Romanian line)
◈ International Tourism Marketing │ Master – Business Administration in Hospitality and International Tourism (English line)
◈ International Marketing │ Master – International Business Administration (English line)
Areas of scientific interest
- Destination Marketing
- Hospitality Marketing
- Marketing Strategy
- Green Marketing
Scientific publications
◈ Cosma, S., Păun, D., Bota, M., Fleşeriu, C., Innovation – A Useful Tool in the Rural Tourism in Romania, Procedia - Social and Behavioral Sciences, nr. 148, 25 August 2014, pag. 507-515, DOI 10.1016/j.sbspro.2014.07.073
◈ Yolal, M., Rus, R.V., Cosma, S., Gursoy, D., A Pilot Study on Spectators’ Motivations and Their Socio-Economic Perceptions of a Film Festival, Journal of Convention & Event Tourism, Volume 16, Issue 3, 2015, pag. 253-271, DOI: 10.1080/15470148.2015.1043610
◈ Cosma S., Bota M., Fleşeriu C., Morgovan C., Văleanu M., Cosma D., Measuring Patients’ Perception and Satisfaction with the Romanian Healthcare System, Sustainability 2020, 12(4), 1612; https://doi.org/10.3390/su12041612
◈ Fleşeriu C., Cosma S., Bocăneţ V., Values and Planned Behaviour of the Romanian Organic Food Consumer, Sustainability 2020, 12(5), 1722; https://doi.org/10.3390/su12051722
Partnerships with the business environment
⦁ collaborations with different accomodation units in the hospitality industry as the initiator and coordinator of the Cluj Hospitality Days professional and personal training program
⦁ administrator at SC Orto-Ped Cosma SRL
⦁ Xpect
⦁ Lavanda Lola
International experience
⦁ Member in implementation team of the SEE project, title Sustainable business, continuous learning and diversity, 2018 – 2020
⦁ Member in implementation team of the EEA grants 19-COP-0042, title SUBFLY – Students Democracy, 2020 – 2022
⦁ Project manager of the Erasmus+ Cooperation partnerships in higher education project, 2022-1-NL01-KA220-HED-000088494, title Innovating Business Education for Responsible Global Minds, 2022 – 2025
⦁ Doctoral level teaching mobility at Universita degli Studi di Salerno and USN Norway