{"id":338,"date":"2024-03-21T16:26:59","date_gmt":"2024-03-21T14:26:59","guid":{"rendered":"https:\/\/tbs.ubbcluj.ro\/staff\/?p=338"},"modified":"2025-10-29T14:50:53","modified_gmt":"2025-10-29T12:50:53","slug":"prezentare-departament-2","status":"publish","type":"post","link":"https:\/\/tbs.ubbcluj.ro\/staff\/prezentare-departament-2\/","title":{"rendered":"Prezentare Departament"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Organizarea Departamentului Servicii de Ospitalitate<\/h3>\n\n\n\n<p>Departamentul Servicii de Ospitalitate din cadrul Facult\u0103\u0163ii de Business este format din 14 cadre didactice, organizate \u00een patru colective \u015fi anume:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Management<\/li>\n\n\n\n<li>Marketing<\/li>\n\n\n\n<li>Economie<\/li>\n\n\n\n<li>Informatic\u0103 aplicat\u0103<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tematica cercet\u0103rii \u00een cadrul Departamentului Servicii de Ospitalitate<\/h3>\n\n\n\n<p>Principalele teme de cercetare abordate \u00een cadrul Departamentului de Servicii de Ospitalitate sunt urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creativitate, inovare \u015fi antreprenoriat \u00een industria ospitalit\u0103\u0163ii<\/strong><\/li>\n\n\n\n<li><strong>Destina\u0163ii turistice<\/strong><\/li>\n\n\n\n<li><strong>Leadership<\/strong><\/li>\n\n\n\n<li><strong>Strategii privind resursele umane<\/strong><\/li>\n\n\n\n<li><strong>Cultur\u0103 organiza\u0163ional\u0103<\/strong><\/li>\n\n\n\n<li><strong>Studii \u015fi analize de marketing<\/strong><\/li>\n\n\n\n<li><strong>Re\u0163ele \u015fi clustere&nbsp;<\/strong><strong>\u00een dezvoltarea activit\u0103\u0163ii IMM-urilor<\/strong><\/li>\n\n\n\n<li><strong>Studii privind comportamentul consumatorului<\/strong><\/li>\n\n\n\n<li><strong>Dezvoltare durabil\u0103<\/strong><\/li>\n\n\n\n<li><strong>Turism online<\/strong><\/li>\n\n\n\n<li><strong>Turism durabil,<\/strong><\/li>\n\n\n\n<li><strong>Eco-turism \u0219i turism rural<\/strong><\/li>\n\n\n\n<li><strong>Turism cultural<\/strong><\/li>\n\n\n\n<li><strong>Managementul evenimentelor<\/strong><\/li>\n\n\n\n<li><strong>Negocieri \u015fi acorduri na\u0163ionale \u015fi interna\u0163ionale<\/strong><\/li>\n\n\n\n<li><strong>Politici \u0219i analize macroeconomice<\/strong><\/li>\n\n\n\n<li><strong>Solu\u021bii IT-C pentru turism<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Temele mai sus men\u0163ionate presupun cercet\u0103ri multidisciplinare, astfel c\u0103 ele conduc la o colaborare at\u00e2t departamental\u0103, \u00eentre colectivele de cercetare, c\u00e2t \u015fi interdepartamental\u0103 \u00een cadrul Facult\u0103\u0163ii de Business sau cu alte facult\u0103\u0163i ale Universit\u0103\u0163ii Babe\u015f-Bolyai (Facultatea de \u015etiin\u0163e Economice \u015fi Gestiunea Afacerilor, Facultatea de Studii Europene, Facultatea de Sociologie, Facultatea de Psihologie, Facultatea de Geografie, Facultatea de Biologie) sau din cadrul altor universit\u0103\u0163i din \u0163ar\u0103 (Universitatea din Oradea, Universitatea de Vest Timi\u015foara, Academia de Studii Economice, Universitatea Rom\u00e2no-American\u0103 etc.) ori str\u0103in\u0103tate (Anadolu University Turkey, Fachoschule Dortmund, HTW Chur, Burgundy School of Business etc.).<\/p>\n\n\n\n<p>Temele de cercetare principale de mai sus sunt studiate \u00een cadrul colectivelor de cercetare ale departamentului dup\u0103 cum urmeaz\u0103:<\/p>\n\n\n\n<p><strong>Colectivul de Management<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>procesul de inovare \u00een turism \u015fi industria ospitalitatii<\/li>\n\n\n\n<li>profilul \u00eentreprinz\u0103torului rom\u00e2n din Transilvania<\/li>\n\n\n\n<li>orientarea antreprenorial\u0103 a studen\u0163ilor \u015fi masteranzilor<\/li>\n\n\n\n<li>antreprenoriat \u00een industria ospitalit\u0103\u0163ii turismul sustenabil, eco-turism \u0219i turism rural<\/li>\n\n\n\n<li>managementul destina\u021biilor turistice<\/li>\n\n\n\n<li>managementul evenimentelor;<\/li>\n\n\n\n<li>turism cultural<\/li>\n\n\n\n<li>turismul gastronomic<\/li>\n\n\n\n<li>practice modern de management a resurselor umane \u00een vederea atragerii genera\u021biei Y<\/li>\n\n\n\n<li>agen\u021biile de turism \u00een contextual economic actual<\/li>\n\n\n\n<li>studii privind comportamentul participan\u021bilor la festivaluri\/evenimente<\/li>\n<\/ul>\n\n\n\n<p><strong>Colectivul de Marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>managementul \u0219i marketingul destina\u0163iilor turistice<\/li>\n\n\n\n<li>strategii de branding \u00een industria ospitalit\u0103\u0163ii<\/li>\n\n\n\n<li>studii de marketing \u00een industria hotelier\u0103<\/li>\n\n\n\n<li>analiza industriei timpului liber<\/li>\n\n\n\n<li>servicii de recreere \u015fi divertisment<\/li>\n\n\n\n<li>marketing farmaceutic<\/li>\n\n\n\n<li>marketing \u00een sistemul de s\u0103n\u0103tate<\/li>\n\n\n\n<li>comportamentul consumatorului de produse turistice ecologice<\/li>\n\n\n\n<li>comportamentul consumatorului: preferinte, credinte, obiceiuri legate de alimente<\/li>\n\n\n\n<li>negocieri \u0219i dezvoltare durabil\u0103<\/li>\n\n\n\n<li>marketingul serviciilor<\/li>\n\n\n\n<li>managementul \u0219i marketingul evenimentelor<\/li>\n\n\n\n<li>tendin\u021bele etnocentrice ale consumatorilor \u00een industria hotelier\u0103 din Rom\u00e2nia<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Colectivul de Economie<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>impactul economic al industriei ospitalit\u0103\u0163ii \u0219i turismului<\/li>\n\n\n\n<li>turismul motor de dezvoltare economic\u0103<\/li>\n\n\n\n<li>analiza fluxurilor turistice<\/li>\n\n\n\n<li>re\u0163ele \u015fi clustere \u00een turism \u015fi industria ospitalit\u0103\u0163ii<\/li>\n\n\n\n<li>politici \u0219i analize macroeconomice<\/li>\n<\/ul>\n\n\n\n<p><strong>Colectivul de Informatic\u0103 aplicat\u0103<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gamification, realitate virtual\u0103 \u0219i augmentat\u0103<\/li>\n\n\n\n<li>smart tourism platforme mobile \u0219i aplica\u021bii pentru turism \u0219i industria ospitalit\u0103\u0163ii<\/li>\n\n\n\n<li>solu\u021bii software pentru turism \u0219i industria ospitalit\u0103\u0163ii<\/li>\n\n\n\n<li>turism online, e-business<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Organizarea Departamentului Servicii de Ospitalitate Departamentul Servicii de Ospitalitate din cadrul Facult\u0103\u0163ii de Business este format din 14 cadre didactice, organizate \u00een patru colective \u015fi &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-338","post","type-post","status-publish","format-standard","hentry","category-departamentul-de-servicii-de-ospitalitate"],"_links":{"self":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":5,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":648,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts\/338\/revisions\/648"}],"wp:attachment":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}