{"id":478,"date":"2025-02-20T16:34:48","date_gmt":"2025-02-20T14:34:48","guid":{"rendered":"https:\/\/tbs.ubbcluj.ro\/staff\/smaranda-adina-cosma-2\/"},"modified":"2025-11-07T14:14:04","modified_gmt":"2025-11-07T12:14:04","slug":"smaranda-adina-cosma-2","status":"publish","type":"post","link":"https:\/\/tbs.ubbcluj.ro\/staff\/en\/smaranda-adina-cosma-2\/","title":{"rendered":"COSMA Smaranda-Adina"},"content":{"rendered":"<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-radio_field\">\n                                    <label>V\u0103 \u00eencadra\u021bi \u00een categoria::<\/label>\n                                cadrelor didactice            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Scurta prezentare:<\/label>\n                               <p>Smaranda Adina Cosma is a full professor of Marketing. She is an undergraduate in Marketing of the Faculty of Economics, BBU Cluj-Napoca, graduated 1\/100 graduates of the 1999 class. She graduated with a Master of science in Marketing and management policies and strategies within the same faculty. She holds a PhD in Marketing since 2004. She has benefited from research and teaching internships at universities in Europe and the USA. She was visiting professor at HTW Chur, Switzerland. Since 2015, she has been PhD supervisor in Marketing, within the Ph.D. School Communication, Public Relations and Advertising. The competence in scientific research is supported by 13 books and over 100 scientific papers. She led and participated in 23 national and international research grants and projects. Smaranda Adina Cosma is a member of the Editorial Board of several IDB indexed journals and committee chair at the MTBHT International Conference. She is the coordinator of the BA in Business Administration in Hospitality Services.<\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Telefon:<\/label>\n                                0264 599 170            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-email_address\">\n                                    <label>Adresa de email:<\/label>\n                                <a href=\"mailto:smaranda.cosma@ubbcluj.ro\">smaranda.cosma@ubbcluj.ro<\/a>            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-dropdown_field\">\n                                    <label>Grad didactic:<\/label>\n                                Profesor Dr. Habil            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-multiple_select\">\n                                    <label>Func\u021biile de\u021binute:<\/label>\n                                f\u0103r\u0103 func\u021bie            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Program consulta\u021bii:<\/label>\n                               <p style=\"margin: 0px 0px 1em;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u25a3 Monday \u2192 15:00-16:00<\/p>\n<p style=\"margin: 0px 0px 1em;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u25a3 Room 207 (second floor)<\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Disciplinele predate sunt: *men\u021biona\u021bi denumirea disciplinei, nivelul de studiu \u0219i specializarea la care desf\u0103\u0219ura\u021bi activit\u0103\u021bi didactice:<\/label>\n                               <p><span style=\"color: #212529\">\u25c8\u00a0<\/span>Principles of Marketing<span style=\"color: #212529\">\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u2502\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">Bachelor<\/span><span style=\"color: #212529\">\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u2013\u00a0<\/span>Business Administration and Business Administration in Hospitality Services (Romanian and English line)<\/p>\n<p><span style=\"color: #212529\">\u25c8\u00a0<\/span>Destination Marketing <span style=\"color: #212529\">\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u2502\u00a0<\/span><span style=\"color: #212529\"><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">Bachelor<\/span>\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u2013 B<\/span>usiness Administration in Hospitality Services (English line)<\/p>\n<p><span style=\"color: #212529\">\u25c8\u00a0<\/span>Marketing Strategies<span style=\"color: #212529\">\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u2502\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">Master<\/span><span style=\"color: #212529\">\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u2013\u00a0<\/span>Business Administration (Romanian line)<\/p>\n<p><span style=\"color: #212529\">\u25c8\u00a0<\/span><span style=\"color: #212529\">Hotel Marketing <\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u2502\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">Master<\/span><span style=\"color: #212529\">\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u2013\u00a0<\/span>Hotel Management (Romanian line)<\/p>\n<p><span style=\"color: #212529\">\u25c8 <\/span>International Tourism Marketing\u00a0<span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u2502\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">Master<\/span><span style=\"color: #212529\">\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u2013 Business Administration in Hospitality and International Tourism (English line)<\/span><\/p>\n<p><span style=\"color: #212529\">\u25c8 <\/span>International Marketing <span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">\u2502\u00a0<\/span><span style=\"margin: 0px;padding: 0px;border: 0px;line-height: inherit;color: #212529\">Master\u00a0<\/span><span style=\"color: #212529\">\u2013 International Business Administration (English line)<\/span><\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Cele mai de impact 4 publica\u021bii (articole, c\u0103r\u021bi etc.) sunt:  *este recomandat\u0103 \u0219i men\u021bionarea DOI-ului \u0219i WOS-ului (dac\u0103 e cazul):<\/label>\n                               <p><span style=\"color: #212529\">\u25c8\u00a0<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, Liberation Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\">Cosma, S., P\u0103un, D., Bota, M., Fle\u015feriu, C., Innovation \u2013 A Useful Tool in the Rural Tourism in Romania, Procedia - Social and Behavioral Sciences, nr. 148, 25 August 2014, pag. 507-515, DOI 10.1016\/j.sbspro.2014.07.073<\/span><\/p>\n<p><span style=\"color: #212529\">\u25c8\u00a0<\/span>Yolal, M., Rus, R.V., Cosma, S., Gursoy, D., A Pilot Study on Spectators\u2019 Motivations and Their Socio-Economic Perceptions of a Film Festival, Journal of Convention &amp; Event Tourism, Volume 16, Issue 3, 2015, pag. 253-271, DOI: 10.1080\/15470148.2015.1043610<\/p>\n<p><span style=\"color: #212529\">\u25c8\u00a0<\/span>Cosma S., Bota M., Fle\u015feriu C., Morgovan C., V\u0103leanu M., Cosma D., Measuring Patients\u2019 Perception and Satisfaction with the Romanian Healthcare System, Sustainability 2020, 12(4), 1612; <a href=\"https:\/\/doi.org\/10.3390\/su12041612\" rel=\"nofollow\">https:\/\/doi.org\/10.3390\/su12041612<\/a><\/p>\n<p><span style=\"color: #212529\">\u25c8\u00a0<\/span>Fle\u015feriu C., Cosma S., Boc\u0103ne\u0163 V., Values and Planned Behaviour of the Romanian Organic Food Consumer, Sustainability 2020, 12(5), 1722; <a href=\"https:\/\/doi.org\/10.3390\/su12051722\" rel=\"nofollow\">https:\/\/doi.org\/10.3390\/su12051722<\/a><\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Arii de interes \u0219tiin\u021bific:<\/label>\n                               <ul>\n<li>Destination Marketing<\/li>\n<li>Hospitality Marketing<\/li>\n<li>Marketing Strategy<\/li>\n<li>Green Marketing<\/li>\n<\/ul>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Profil de Google Scholar:<\/label>\n                                https:\/\/scholar.google.com\/citations?user=VtlwtqsAAAAJ&amp;hl=ro            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Profil de Research Gate:<\/label>\n                                https:\/\/www.researchgate.net\/profile\/Smaranda-Cosma            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Researcher ID (WOS):<\/label>\n                                Smaranda Adina Cosma (researchid.co)            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>ORCID (hyperlink):<\/label>\n                                https:\/\/orcid.org\/0000-0003-3875-9656            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>SCOPUS Author ID:<\/label>\n                                https:\/\/www.scopus.com\/authid\/detail.uri?authorId=14060049300            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Profil de LinkedIn:<\/label>\n                                https:\/\/ro.linkedin.com\/in\/smaranda-adina-cosma-2423a44b            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Cele mai relevante 4 colabor\u0103ri\/parteneriate pe care le-a\u021bi avut\/le ave\u021bi cu mediul de business sunt:<\/label>\n                               <p><span style=\"color: #212529\">\u2981<\/span>\u00a0collaborations with different accomodation units in the hospitality industry as the initiator and coordinator of the Cluj Hospitality Days professional and personal training program<\/p>\n<p><span style=\"color: #212529\">\u2981 <\/span>administrator at SC Orto-Ped Cosma SRL<\/p>\n<p><span style=\"color: #212529\">\u2981 <\/span>Xpect<\/p>\n<p><span style=\"color: #212529\">\u2981 <\/span>Lavanda Lola<\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>4 experien\u021be relevante \u00een ceea ce prive\u0219te implicarea \u00een evenimente\/ activit\u0103\u021bi\/ proiecte\/ mobilit\u0103\u021bi la nivel interna\u021bional :<\/label>\n                               <p><span style=\"color: #212529\">\u2981 <\/span>Member in implementation team of the SEE project, title Sustainable business, continuous learning and diversity, 2018 \u2013 2020<\/p>\n<p><span style=\"color: #212529\">\u2981 <\/span>Member in implementation team of the EEA grants 19-COP-0042, title SUBFLY \u2013 Students Democracy, 2020 \u2013 2022<\/p>\n<p><span style=\"color: #212529\">\u2981 <\/span>Project manager of the Erasmus+ Cooperation partnerships in higher education project, 2022-1-NL01-KA220-HED-000088494, title Innovating Business Education for Responsible Global Minds, 2022 \u2013 2025\u00a0<\/p>\n<p><span style=\"color: #212529\">\u2981 <\/span>Doctoral level teaching mobility at Universita degli Studi di Salerno and USN Norway<\/p>\n            <\/li>\n         <\/ul>","protected":false},"excerpt":{"rendered":"<p>V\u0103 \u00eencadra\u021bi \u00een categoria:: cadrelor didactice Scurta prezentare: Smaranda Adina Cosma is a full professor of Marketing. She is an undergraduate in Marketing of the &hellip;<\/p>\n","protected":false},"author":17,"featured_media":473,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-departamentul-de-servicii-de-ospitalitate-en"],"_links":{"self":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts\/478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":2,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts\/478\/revisions"}],"predecessor-version":[{"id":764,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts\/478\/revisions\/764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/media\/473"}],"wp:attachment":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/media?parent=478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/categories?post=478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/tags?post=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}