{"id":626,"date":"2025-10-28T10:12:25","date_gmt":"2025-10-28T08:12:25","guid":{"rendered":"https:\/\/tbs.ubbcluj.ro\/staff\/anghel-tudorel-cozma\/"},"modified":"2025-11-07T13:58:43","modified_gmt":"2025-11-07T11:58:43","slug":"anghel-tudorel-cozma","status":"publish","type":"post","link":"https:\/\/tbs.ubbcluj.ro\/staff\/anghel-tudorel-cozma\/","title":{"rendered":"COZMA Anghel Tudorel"},"content":{"rendered":"<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-radio_field\">\n                                    <label>V\u0103 \u00eencadra\u021bi \u00een categoria::<\/label>\n                                cadrelor didactice            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Scurta prezentare:<\/label>\n                               <p data-start=\"0\" data-end=\"482\">Anghel este asistent universitar la Facultatea de Business din cadrul Universit\u0103\u021bii Babe\u0219-Bolyai, unde pred\u0103 discipline din domeniul marketingului, precum Digital Marketing, Principiile Marketingului \u0219i Cercet\u0103ri de Marketing. A absolvit programul de licen\u021b\u0103 \u0219i cel de masterat \u00een Administrarea Afacerilor la aceea\u0219i facultate, iar \u00een anul 2023 a ob\u021binut titlul de doctor \u00een Marketing, \u00een cadrul \u0218colii Doctorale de Comunicare, Rela\u021bii Publice \u0219i Publicitate.<\/p>\n<p data-start=\"0\" data-end=\"482\">Activitatea sa de cercetare vizeaz\u0103 tendin\u021bele \u0219i motiva\u021biile care influen\u021beaz\u0103 deciziile de cump\u0103rare \u0219i adoptarea tehnologiilor emergente \u00een sectorul auto \u0219i cel bancar. Pe l\u00e2ng\u0103 activitatea universitar\u0103, de\u021bine o experien\u021b\u0103 de peste 18 ani \u00een management, v\u00e2nz\u0103ri \u0219i finan\u021b\u0103ri auto, ocup\u00e2nd \u00een prezent pozi\u021bia de Director Regional \u00een cadrul Porsche Finance Group Rom\u00e2nia.<\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Telefon:<\/label>\n                                0264 599 170            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-email_address\">\n                                    <label>Adresa de email:<\/label>\n                                <a href=\"mailto:anghel.cozma@ubbcluj.ro\">anghel.cozma@ubbcluj.ro<\/a>            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-dropdown_field\">\n                                    <label>Grad didactic:<\/label>\n                                Asistent Dr.            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-multiple_select\">\n                                    <label>Func\u021biile de\u021binute:<\/label>\n                                f\u0103r\u0103 func\u021bie            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Program consulta\u021bii:<\/label>\n                               <p>-<\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Disciplinele predate sunt: *men\u021biona\u021bi denumirea disciplinei, nivelul de studiu \u0219i specializarea la care desf\u0103\u0219ura\u021bi activit\u0103\u021bi didactice:<\/label>\n                               <p class=\"MsoNormal\"><span lang=\"RO\" style=\"font-family: 'Cambria Math',serif\">\u25c8<\/span><span lang=\"RO\">\u00a0<\/span><span lang=\"RO\">Principiile Marketingului\u00a0\u2502\u00a0Licen\u021b\u0103\u00a0\u2013\u00a0Administrarea Afacerilor \u0219i Administrarea Afacerilor \u00een Servicii de Ospitalitate (\u00een limba rom\u00e2n\u0103 \u0219i englez\u0103)<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"RO\" style=\"font-family: 'Cambria Math',serif\">\u25c8<\/span><span lang=\"RO\">\u00a0<\/span><span lang=\"RO\">Cercet\u0103ri de Marketing\u00a0\u2502\u00a0Licen\u021b\u0103\u00a0\u2013\u00a0Administrarea Afacerilor \u0219i Administrarea Afacerilor \u00een Servicii de Ospitalitate (\u00een limba rom\u00e2n\u0103 \u0219i englez\u0103)<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"RO\" style=\"font-family: 'Cambria Math',serif\">\u25c8<\/span><span lang=\"RO\">\u00a0<\/span><span lang=\"RO\">Marketing Digital\u00a0\u2502\u00a0Licen\u021b\u0103\u00a0\u2013\u00a0Administrarea Afacerilor \u0219i Administrarea Afacerilor \u00een Servicii de Ospitalitate (\u00een limba rom\u00e2n\u0103 \u0219i englez\u0103)<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"RO\" style=\"font-family: 'Cambria Math',serif\">\u25c8<\/span><span lang=\"RO\"> Servicii de Recreere \u0219i Divertisment <\/span><span lang=\"RO\">\u00a0\u2502 Licen\u021b\u0103 \u2013 Administrarea Afacerilor \u00een Servicii de Ospitalitate (\u00een limba rom\u00e2n\u0103 \u0219i englez\u0103)<\/span><\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Cele mai de impact 4 publica\u021bii (articole, c\u0103r\u021bi etc.) sunt:  *este recomandat\u0103 \u0219i men\u021bionarea DOI-ului \u0219i WOS-ului (dac\u0103 e cazul):<\/label>\n                               <p class=\"MsoListParagraphCxSpFirst\" style=\"margin-left: -7.1pt\"><span lang=\"RO\" style=\"font-family: 'Cambria Math',serif\">\u25c8 <\/span>Cozma A.T., Cosma S. A., \u201eCum s\u0103 ne pozi\u021bion\u0103m pe pia\u021b\u0103? Strategii practice \u0219i eficiente pentru pia\u021ba de Pet Food din Rom\u00e2nia.\u201d. Editura Presa Universitar\u0103 Clujean\u0103, Cluj-Napoca, 2024. (ISBN 978-606-37-2182-32024).<\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: -7.1pt\"><span lang=\"RO\" style=\"font-family: 'Cambria Math',serif\">\u25c8 <\/span><span lang=\"RO\">Cozma, A.T., Cosma, S.A., V\u0103leanu, M. (2022). An Examination of the Pet Food Buying Behavior Before and During the COVID-19 Pandemic. In: Fotea, S.L., Fotea, I.\u015e., V\u0103duva, S. (eds) PostPandemic Realities and Growth in Eastern Europe. GSMAC 2022. Springer Proceedings in Business and Economics. Springer, Cham. <a href=\"https:\/\/doi.org\/10.1007\/978-3-031-09421-7_10\">https:\/\/doi.org\/10.1007\/978-3-031-09421-7_10<\/a><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: -7.1pt\"><span lang=\"RO\" style=\"font-family: 'Cambria Math',serif\">\u25c8 <\/span>Cozma, A.T., Cosma, S.A., V\u0103leanu, M. (2022). Workplace influence on purchase behavior of pet food products in the pandemic period. Studia Universitatis Babes-Bolyai, Negotia, 67(2), pag. 71-90. DOI:10.24193\/subbnegotia.2022.2.04<\/p>\n<p class=\"MsoListParagraphCxSpLast\" style=\"margin-left: -7.1pt\"><span lang=\"RO\" style=\"font-family: 'Cambria Math',serif\">\u25c8 <\/span>Cozma, A.T., Cosma, S.A., V\u0103leanu, M. (2022). Analysis of online versus offline buying behavior of pet owners during the Covid-19 pandemic, Ecoforum, vol.11, 3(29). <a href=\"http:\/\/www.ecoforumjournal.ro\/index.php\/eco\/article\/view\/1407\/834\" rel=\"nofollow\">http:\/\/www.ecoforumjournal.ro\/index.php\/eco\/article\/view\/1407\/834<\/a><\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Arii de interes \u0219tiin\u021bific:<\/label>\n                               <ul>\n<li>Marketing digital;<\/li>\n<li class=\"MsoListParagraphCxSpLast\">Preferintele, tendintele \u0219i deciziile de cump\u0103rare ale consumatorilor;<\/li>\n<li class=\"MsoListParagraphCxSpLast\">Adoptarea tehnologiilor emergente \u00een sectorul auto;<\/li>\n<li class=\"MsoListParagraphCxSpLast\">Marketingul serviciilor;<\/li>\n<li class=\"MsoListParagraphCxSpLast\">Loialitatea clien\u021bilor;<\/li>\n<li class=\"MsoListParagraphCxSpLast\">Cercet\u0103ri de marketing aplicate;<\/li>\n<li class=\"MsoListParagraphCxSpLast\">Sustenabilitate \u0219i inova\u021bie \u00een marketing.<\/li>\n<\/ul>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Profil de Google Scholar:<\/label>\n                                https:\/\/scholar.google.com\/citations?user=uziCdo0AAAAJ&amp;hl=ro            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Profil de Research Gate:<\/label>\n                                https:\/\/www.researchgate.net\/profile\/Anghel_Cozma?ev=hdr_xprf            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Profil de LinkedIn:<\/label>\n                                https:\/\/www.linkedin.com\/in\/anghel-cozma-ba312188\/            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Cele mai relevante 4 colabor\u0103ri\/parteneriate pe care le-a\u021bi avut\/le ave\u021bi cu mediul de business sunt:<\/label>\n                               <p class=\"MsoListParagraph\" style=\"margin-left: -7.1pt\"><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'\">\u2981 <\/span>Porsche Finance Group Rom\u00e2nia \u2013 coordonarea rela\u021biilor de finan\u021bare \u0219i dezvoltarea parteneriatelor strategice cu dealerii auto (Volkswagen, Audi, \u0160koda, SEAT, CUPRA \u0219i MAN).<br \/><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'\">\u2981 <\/span>Dealerii auto din re\u021beaua Porsche Rom\u00e2nia \u2013 implementarea \u0219i optimizarea produselor de finan\u021bare \u0219i asigurare \u00een cadrul re\u021belei comerciale.<br \/><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'\">\u2981 <\/span>Companii locale \u0219i na\u021bionale din domeniul auto \u0219i al serviciilor financiare \u2013 dezvoltarea de proiecte comune privind digitalizarea proceselor de v\u00e2nzare \u0219i marketingul financiar.<br \/><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'\">\u2981 <\/span>Colabor\u0103ri cu mediul academic \u0219i antreprenorial \u2013 implicarea \u00een activit\u0103\u021bi de training, studii de caz \u0219i parteneriate educa\u021bionale aplicate pentru studen\u021bii Facult\u0103\u021bii de Business.<\/p>\n            <\/li>\n         <\/ul>","protected":false},"excerpt":{"rendered":"<p>V\u0103 \u00eencadra\u021bi \u00een categoria:: cadrelor didactice Scurta prezentare: Anghel este asistent universitar la Facultatea de Business din cadrul Universit\u0103\u021bii Babe\u0219-Bolyai, unde pred\u0103 discipline din domeniul &hellip;<\/p>\n","protected":false},"author":41,"featured_media":633,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-departamentul-de-servicii-de-ospitalitate"],"_links":{"self":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts\/626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/comments?post=626"}],"version-history":[{"count":2,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts\/626\/revisions"}],"predecessor-version":[{"id":741,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts\/626\/revisions\/741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/media\/633"}],"wp:attachment":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/media?parent=626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/categories?post=626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/tags?post=626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}