{"id":629,"date":"2025-10-28T10:25:48","date_gmt":"2025-10-28T08:25:48","guid":{"rendered":"https:\/\/tbs.ubbcluj.ro\/staff\/anghel-tudorel-cozma-2\/"},"modified":"2025-11-07T13:59:11","modified_gmt":"2025-11-07T11:59:11","slug":"anghel-tudorel-cozma-2","status":"publish","type":"post","link":"https:\/\/tbs.ubbcluj.ro\/staff\/en\/anghel-tudorel-cozma-2\/","title":{"rendered":"COZMA Anghel Tudorel"},"content":{"rendered":"<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-radio_field\">\n                                    <label>V\u0103 \u00eencadra\u021bi \u00een categoria::<\/label>\n                                cadrelor didactice            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Scurta prezentare:<\/label>\n                               <div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\">Anghel is an Assistant Lecturer at the Faculty of Business within Babe\u0219-Bolyai University, where he teaches courses in the field of marketing, such as Digital Marketing, Principles of Marketing, and Marketing Research. He completed both his Bachelor\u2019s and Master\u2019s degrees in Business Administration at the same faculty, and in 2023 he earned his Ph.D. in Marketing from the Doctoral School of Communication, Public Relations, and Advertising.<\/div>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:d17358cd-d333-4827-a41b-25b149212772-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"04cf45ec-0d1e-4b1d-915f-2b395b4aead9\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"479\" data-end=\"892\" data-is-last-node=\"\" data-is-only-node=\"\">His research activity focuses on the trends and motivations influencing consumer purchasing decisions and the adoption of emerging technologies in the automotive and banking sectors. In addition to his academic work, he has over 18 years of experience in management, sales, and automotive financing, currently holding the position of Regional Director at Porsche Finance Group Romania.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\">\u00a0<\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Telefon:<\/label>\n                                0264 599 170            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-email_address\">\n                                    <label>Adresa de email:<\/label>\n                                <a href=\"mailto:anghel.cozma@ubbcluj.ro\">anghel.cozma@ubbcluj.ro<\/a>            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-dropdown_field\">\n                                    <label>Grad didactic:<\/label>\n                                Asistent Dr.            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-multiple_select\">\n                                    <label>Func\u021biile de\u021binute:<\/label>\n                                f\u0103r\u0103 func\u021bie            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Program consulta\u021bii:<\/label>\n                               <p>-<\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Disciplinele predate sunt: *men\u021biona\u021bi denumirea disciplinei, nivelul de studiu \u0219i specializarea la care desf\u0103\u0219ura\u021bi activit\u0103\u021bi didactice:<\/label>\n                               <p class=\"MsoNormal\" style=\"margin: 0px 0px 1em;padding: 0px;border: 0px;line-height: inherit;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';color: #212529\"><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: inherit;font-size: inherit;line-height: inherit;font-family: 'Cambria Math', serif\">\u25c8<\/span><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font: inherit\">\u00a0<\/span><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font: inherit\">Principles of Marketing \u2502 Bachelor \u2013 Business Administration and Business Administration in Hospitality Services (Romanian and English line)<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0px 0px 1em;padding: 0px;border: 0px;line-height: inherit;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';color: #212529\"><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: inherit;font-size: inherit;line-height: inherit;font-family: 'Cambria Math', serif\">\u25c8<\/span><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font: inherit\">\u00a0<\/span><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font: inherit\">Marketing Research \u2502\u00a0<\/span>Bachelor \u2013 Business Administration and Business Administration in Hospitality Services (Romanian and English line)<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0px 0px 1em;padding: 0px;border: 0px;line-height: inherit;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';color: #212529\"><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: inherit;font-size: inherit;line-height: inherit;font-family: 'Cambria Math', serif\">\u25c8<\/span><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font: inherit\">\u00a0<\/span><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font: inherit\">Digital Marketing \u2502 <\/span>Bachelor \u2013 Business Administration and Business Administration in Hospitality Services (Romanian and English line)<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0px 0px 1em;padding: 0px;border: 0px;line-height: inherit;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';color: #212529\"><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: inherit;font-size: inherit;line-height: inherit;font-family: 'Cambria Math', serif\">\u25c8<\/span><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font: inherit\">\u00a0Leisure and Recreation <\/span><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font: inherit\">\u2502\u00a0<\/span>Bachelor \u2013 Business Administration in Hospitality Services (Romanian and English line)<\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Cele mai de impact 4 publica\u021bii (articole, c\u0103r\u021bi etc.) sunt:  *este recomandat\u0103 \u0219i men\u021bionarea DOI-ului \u0219i WOS-ului (dac\u0103 e cazul):<\/label>\n                               <p class=\"MsoListParagraphCxSpFirst\" style=\"margin: 0px 0px 1em -7.1pt;padding: 0px;border: 0px;line-height: inherit;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';color: #212529\"><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: inherit;font-size: inherit;line-height: inherit;font-family: 'Cambria Math', serif\">\u25c8\u00a0<\/span>Cozma A.T., Cosma S. A., \u201eCum s\u0103 ne pozi\u021bion\u0103m pe pia\u021b\u0103? Strategii practice \u0219i eficiente pentru pia\u021ba de Pet Food din Rom\u00e2nia.\u201d. Editura Presa Universitar\u0103 Clujean\u0103, Cluj-Napoca, 2024. (ISBN 978-606-37-2182-32024).<\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0px 0px 1em -7.1pt;padding: 0px;border: 0px;line-height: inherit;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';color: #212529\"><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: inherit;font-size: inherit;line-height: inherit;font-family: 'Cambria Math', serif\">\u25c8\u00a0<\/span><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font: inherit\">Cozma, A.T., Cosma, S.A., V\u0103leanu, M. (2022). An Examination of the Pet Food Buying Behavior Before and During the COVID-19 Pandemic. In: Fotea, S.L., Fotea, I.\u015e., V\u0103duva, S. (eds) PostPandemic Realities and Growth in Eastern Europe. GSMAC 2022. Springer Proceedings in Business and Economics. Springer, Cham.\u00a0<a style=\"margin: 0px;padding: 0px;border: 0px;font: inherit;color: #13b4bc\" href=\"https:\/\/doi.org\/10.1007\/978-3-031-09421-7_10\">https:\/\/doi.org\/10.1007\/978-3-031-09421-7_10<\/a><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0px 0px 1em -7.1pt;padding: 0px;border: 0px;line-height: inherit;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';color: #212529\"><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: inherit;font-size: inherit;line-height: inherit;font-family: 'Cambria Math', serif\">\u25c8\u00a0<\/span>Cozma, A.T., Cosma, S.A., V\u0103leanu, M. (2022). Workplace influence on purchase behavior of pet food products in the pandemic period. Studia Universitatis Babes-Bolyai, Negotia, 67(2), pag. 71-90. DOI:10.24193\/subbnegotia.2022.2.04<\/p>\n<p class=\"MsoListParagraphCxSpLast\" style=\"margin: 0px 0px 1em -7.1pt;padding: 0px;border: 0px;line-height: inherit;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';color: #212529\"><span lang=\"RO\" style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: inherit;font-size: inherit;line-height: inherit;font-family: 'Cambria Math', serif\">\u25c8\u00a0<\/span>Cozma, A.T., Cosma, S.A., V\u0103leanu, M. (2022). Analysis of online versus offline buying behavior of pet owners during the Covid-19 pandemic, Ecoforum, vol.11, 3(29). <a href=\"http:\/\/www.ecoforumjournal.ro\/index.php\/eco\/article\/view\/1407\/834\" rel=\"nofollow\">http:\/\/www.ecoforumjournal.ro\/index.php\/eco\/article\/view\/1407\/834<\/a><\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Arii de interes \u0219tiin\u021bific:<\/label>\n                               <ul>\n<li class=\"MsoListParagraph\">Digital marketing;<\/li>\n<li class=\"MsoListParagraph\">Consumer behavior and purchasing decisions;<\/li>\n<li class=\"MsoListParagraph\">Adoption of emerging technologies in the automotive sector;<\/li>\n<li class=\"MsoListParagraph\">Services marketing;<\/li>\n<li class=\"MsoListParagraph\">Customer loyalty;<\/li>\n<li class=\"MsoListParagraph\">Applied marketing research;<\/li>\n<li class=\"MsoListParagraph\">Sustainability and innovation in marketing.<\/li>\n<\/ul>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Profil de Google Scholar:<\/label>\n                                https:\/\/scholar.google.com\/citations?user=uziCdo0AAAAJ&amp;hl=ro            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Profil de Research Gate:<\/label>\n                                https:\/\/www.researchgate.net\/profile\/Anghel_Cozma?ev=hdr_xprf            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Profil de LinkedIn:<\/label>\n                                https:\/\/www.linkedin.com\/in\/anghel-cozma-ba312188\/            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Cele mai relevante 4 colabor\u0103ri\/parteneriate pe care le-a\u021bi avut\/le ave\u021bi cu mediul de business sunt:<\/label>\n                               <p class=\"MsoListParagraph\" style=\"margin-left: -7.1pt\"><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'\">\u2981 <\/span>Porsche Finance Group Romania \u2013 coordinating financial partnerships and strategic collaborations with automotive dealers (Volkswagen, Audi, \u0160koda, SEAT, CUPRA, and MAN).<br \/><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'\">\u2981 <\/span>Dealers within the Porsche Romania network \u2013 implementing and optimizing financing and insurance products across the commercial network.<br \/><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'\">\u2981 <\/span>Local and national companies in the automotive and financial services sectors \u2013 developing joint projects focused on digitalization, sales processes, and financial marketing.<br \/><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', 'Liberation Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'\">\u2981 <\/span>Academic and entrepreneurial collaborations \u2013 engaging in training sessions, case study development, and applied educational partnerships for students of the Faculty of Business.<\/p>\n            <\/li>\n         <\/ul>","protected":false},"excerpt":{"rendered":"<p>V\u0103 \u00eencadra\u021bi \u00een categoria:: cadrelor didactice Scurta prezentare: Anghel is an Assistant Lecturer at the Faculty of Business within Babe\u0219-Bolyai University, where he teaches courses &hellip;<\/p>\n","protected":false},"author":41,"featured_media":633,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-departamentul-de-servicii-de-ospitalitate-en"],"_links":{"self":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts\/629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/comments?post=629"}],"version-history":[{"count":2,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts\/629\/revisions"}],"predecessor-version":[{"id":742,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/posts\/629\/revisions\/742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/media\/633"}],"wp:attachment":[{"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/media?parent=629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/categories?post=629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tbs.ubbcluj.ro\/staff\/wp-json\/wp\/v2\/tags?post=629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}