Biography
Dacinia Crina Petrescu is a Professor at the Faculty of Business, Babes-Bolyai University, Romania. She holds a PhD in Economics (2003) from Babes-Bolyai University, Romania, two Habilitations – in Business (2022) and Marketing (2019), and a master in Marketing (2001) from Complutense University, Spain. Dacinia Crina Petrescu has more than 20 years of experience in consumer research for understanding behavior change, perceptions, and sustainable consumption, mainly related to food, agricultural practices, land use, and waste. She also studies other topics about negotiations and sustainable development. Dacinia Crina Petrescu is member of two research centers: ISUMADECIP and CECATO (Babes-Bolyai University). She was guest editor for special issues in Land Use Policy Journal and Journal of Agricultural and Environmental Ethics. She published in: Journal of Cleaner Production, Land Use Policy, Food Quality and Preference, Journal of Agricultural and Environmental Ethics, International Journal of Agricultural Sustainability, European Research on Management and Business Economics, etc.
Relevant research projects are:
- BIOTraCes - Biodiversity and Transformative Change for plural and nature positive societies (Horizon Europe project; 2022-2026; 11 partners from 9 countries; member);
- EIT Food RIS Consumer Engagement Labs (EIT projects; 2020; 2021; director);
- Team up for a circular economy: A collaborative approach between farmers, food services, retailers, and consumers for less food waste (PN-III-P4-ID-PCE project; 2022-2024; director).
Consultation hours
▣ Thursday → 14:00-15:00
▣ Room 8 (ground floor)
▣ MS Teams class code: ugid2lp
▣ By appointment via email. Students must request at least 3 days before the consultation day.
Disciplines taught
◈ Business Negotiation │ Bachelor – Business Administration (English line)
◈ Business Negotiations in Hospitality and Tourism in Sustainability Context │ Master – Business Administration in International Hospitality and Tourism (English line)
◈ Consumer Behavior in Hospitality and Tourism │ Master – Business Administration in International Hospitality and Tourism (English line)
Areas of scientific interest
- Behavior change and sustainable consumption, mainly related to food, agricultural practices, land use, and waste
- Negotiations
- Sustainable development
Scientific publications
◈ Vermeir, I., Petrescu, D. C., and Petrescu-Mag, R. M., 2023. What are the ‘shape friendly’ locations to sell misshapen tomatoes? The effect of point of purchase on consumers’ abnormality perception and probability to buy. Food Quality and Preference, 104809. https://doi.org/10.1016/j.foodqual.2023.104809
◈ Petrescu, D.C., Vermeir, I., Burny, P. and Petrescu-Mag, R.M., 2022. Consumer evaluation of food quality and the role of environmental cues. A comprehensive cross-country study. European Research on Management and Business Economics, 28(2), p.100178. https://doi.org/10.1016/j.iedeen.2021.100178
◈ Petrescu, D.C., Petrescu-Mag, R.M., Burny, P. and Azadi, H., 2017. A new wave in Romania: Organic food. Consumers’ motivations, perceptions, and habits. Agroecology and Sustainable Food Systems, 41(1), pp.46-75. https://doi.org/10.1080/21683565.2016.1243602
◈ Petrescu-Mag, R. M., Petrescu, D. C., and Petrescu-Mag, I. V., 2017. Whereto land fragmentation–land grabbing in Romania? The place of negotiation in reaching win–win community-based solutions. Land Use Policy, 64, 174-185. https://doi.org/10.1016/j.landusepol.2017.01.049
Partnerships with the business environment
⦁ Cooperation with Gourmeticus Academicum - Bio Bacănia and companies from the food sector (production, retail, packaging) for the co-creation of new foods within the EIT Food RIS Consumer Engagement Labs (2020)
⦁ Cooperation with Gourmeticus Academicum - Bio Bacănia and companies from the food sector (production, retail, packaging) for the co-creation of new foods within the EIT Food RIS Consumer Engagement Labs (2021)
⦁ Market research for an autonomous integrated system for the purification of domestic wastewater with the reuse of water and sludge, for ICPE Bistrita SA (2014)
⦁ Market research for automatic water purification modules using advanced oxidation processes and biofiltration (multiple barriers), for ICPE Bistrita SA (2014)
International experience
⦁ Member of the international consortium of Horizon Europe’s project BIOTraCes: 11 partners from 9 countries
⦁ Director of EIT Food RIS Consumer Engagement Labs projects, funded by the European Institute of Technology (EIT) (EIT projects; 2020; 2021; director), coordinated by the Warsaw University and involving 14 countries.
⦁ Member of the Management Committee for the COST Action: Participatory Approaches with Older Adults (PAAR-net), 2023-2027, with 30 member countries
⦁ Director of bilateral cooperation project Romanian Academy- Belgium: Identification of composting opportunities from the point of view of consumer behavior to promote and develop the circular economy (2019-2023)